Believe In Your Office

How Branding Transforms the Workplace with Kim Chudoff 

Episode Summary

What does a sign company have to do with office culture? More than you'd think. In this episode, Josh sits down with Kim Chunoff, co-owner of Fast Signs of Maple Shade, to talk about how branded environments are becoming one of the most powerful tools companies have for attracting talent, building culture, and making people want to show up. Kim shares the origin story of Fast Signs of Maple Shade — from her husband Jeff's early days as the legendary "Tint Man" in New Jersey, to how the business evolved through vehicle wraps, COVID-era safety signage, and now full-scale office environment branding. She talks candidly about stepping into the business in 2019 after a difficult exit from her family's construction company — and discovering an unexpected passion she never saw coming. The conversation digs into how Amazon was one of the first companies to realize that environment matters for employee engagement — and how that ripple effect has moved from warehouse walls to corporate office interiors. Kim and Josh explore how branding and office furniture work hand in hand to create spaces that communicate who a company is before anyone says a word. They also get into the philosophy of serving every client — from the small business owner to the national franchise — with the same level of care, why great vendors have to run toward problems instead of away from them, and why being a human being is the real competitive advantage in 2026.

Episode Notes

GUEST

Kim Chunoff — Co-Owner, Fast Signs of Maple Shade, NJ

Website: Search "Fast Signs Maple Shade" or email/call directly

WHAT WE COVER

• How Jeff Chunoff went from Tint Man to one of the most recognizable vehicle wrap businesses in New Jersey
• Kim's journey: leaving her family's construction company in 2019 and finding unexpected purpose in the signage world
• How Amazon changed the conversation around workplace environments — and kicked off a wave of interior branding investment
• How vinyl graphics, wall murals, and glass treatments transform office culture without a major renovation
• The synergy between signage/branding and office furniture — how Boomerang and Fast Signs work together on client projects
• Why brand consistency across office locations (like insurance companies and franchises) matters more than most businesses realize
• Kim's philosophy on her young team — empowering people, investing in their 401k, treating employees like family
• The COVID pivot: plexiglass screens, safety stickers, and building new products in a crisis
• Why running toward a problem is always better than running from it
• The Wayfair problem — why buying office furniture online sounds great until it isn't
• Why being a human being is the real competitive advantage in 2026

KEY QUOTES

"We're not just a sign shop. If you read my Google reviews, you'll understand."

"In 2026 and moving forward, our superpower is going to be our ability to be a human being — because everyone can go online and buy from Wayfair."

"When you walk into a business and you don't see anything branded inside, you know exactly where you are on the buying level."

CONNECT WITH FAST SIGNS OF MAPLE SHADE

Google: Fast Signs Maple Shade

They are a full-production shop — one of the few that produces entirely in-house rather than reselling

SPONSORED BY

Boomerang Office Furniture — boomerangofficefurniture.com

Common Sense Office Furniture — commonsenseoff.com